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Field notes.

Writing about the craft, business, and daily practice of shipping great digital work.

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EngineeringApril 1, 2026

Why I picked Astro for agency sites

After three years of framework tourism, I standardized on Astro for most client work. Here's why, and when I still reach for something else.

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DesignMar 17, 2026
Designing for slow connections, not your MacBook
Most of your visitors aren't on gigabit fiber with an M3 Pro. Design with their reality in mind, your conversion rate will thank you.
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SEOFeb 19, 2026
The SEO audit I actually run (and the one you should skip)
A short, honest breakdown of the technical SEO checks that matter for most sites, and the ones that just pad a deliverable.
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ProcessJan 27, 2026
How I run a two-week discovery, without it turning into a swamp
A tight, opinionated playbook for running a discovery phase that actually produces a plan, not a hundred Miro stickies.
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E-commerceJan 12, 2026
WooCommerce vs Shopify: Which Should You Choose in 2026?
A decision framework for WooCommerce vs Shopify from someone who's built stores on both, real cost, maintenance burden, and when each one actually wins.
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BusinessDec 9, 2025
Pricing a small agency without losing your mind
How I moved from hourly billing to fixed-scope pricing, what broke along the way, and what I'd do differently.
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